while constructing fans has a tendency to want new technology like social media and mobile advertising and marketing, it’s smooth to bypass the old skool tactic of sweepstakes. however why haven’t those contests fallen out of fashion? certainly, the method that became a country of homemakers into active logo advocates still remains a surprisingly powerful advertising method.
the popularity of ‘sweepstakes’ surged within the Fifties, when advertisers located that contests lifted sales and helped force emblem popularity greater than traditional advertising campaigns. all through this so-known as “Contest technology,” brands like Colgate, Dr Pepper, Heinz, Kleenex and Quaker Oats all were capable of jump toward marketplace dominance thanks in component to these competitions. by means of presenting a a laugh and clean manner for consumers – at this time basically housewives – to actively take part with the brand, they drove each income and engagement.
Dial cleaning soap became simplest 5 years antique when it released a sweepstakes attempt that positioned its name at the lips of each homemaker in america. In 1954 Dial enticed customers with the promise that they may win an oil well, which could provide up to $25,000 in income every 12 months. All customers had to do changed into mail in the wrapper from a bar of Dial cleaning soap along with an unique two line jingle touting the logo. not best did sales of Dial boom, however the company also received loose advertising and marketing in the form of crowdsourced jingles.